It has the perfect consistency for methick enough to provide adequate coverage but not heavy enough to make my face look cakey. For more beauty inspiration, read our review of The Ordinarys first-ever concealer. It gives a smoothing effect to skin to even out skin tone, blurs pores and conceals blemishes with one light layer. Let me know if their are any make up looks you want me to try. There are 84 (!) View basket for details. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. Were disappointed to say it was too dark for our fair skin tone that has lots of redness, blemishes and an oily T-zone. Il Makiage review | Foundation shade 60 + Concealer shade 3 5 Chantsy [Chantal Sarkisian] 2.01K subscribers Subscribe 475 Share 65K views 3 years ago #330 #ilmakiagereview. This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. GLAMOUR deputy beauty editor tried it twice, once in natural daylight with no makeup on and was recommended N4.75 (a beige with neutral undertones for light skin, it looks as though it has more pink in the base than the Il Makiage foundation) which matched her skin with no tidelines whatsoever. Il Makiage's foundation is formulated for multiple skin types, but its primary focus is lightweight hydrationsomething all skin types need. If you cant tell, I am, in a word, obsessed with this foundation. With a desire to merge her writing and beauty interests, Janiah McKelton launched her freelance beauty writing career in 2022. Israeli-owned cosmetics company Il Makiage closed a $130 million private fundraising round that put the company's value at $1.5 billion, making it the newest unicorn owned by Israelis. Il Makiage F*ck I'm Flawless Multi-use Perfecting ConcealerUK: 24 - buy hereUS: $31 - buy here, Pros: Accurate colour match, easy application, covers blemishes and dark circles. Will I feel flawless with a full face of Il Makiage? In some ways, Oddity's brands are reminiscent of the buzzy hair care line Olaplex, a technology-driven beauty company that had rapid growth at the time of its IPO only to see its stock plummet after it failed to reverse plunging sales. Then it goes to its suppliers, which also serve the legacy beauty community. IL Makiage After Party Foundation Shade #40 IL MAKIAGE $25 $45 Size OS This item is sold Like and save for later Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. Oddity's first brand, Il Makiage, works to select the "perfect" foundation match for any skin type with its "powermatch quiz," which is an AI-powered product recommendation algorithm, the company says. We want to hear from you. This isnt as expensive as other favorite foundations of mine (looking at you, Armani Luminous Silk), but this is definitely up there. Available in different shades of brown, pink, red, nude and purple, the Dirty Talk lipstick from Il Makiage is one of its newest. Having launched in the UK in May, the beauty brand's most hyped-about product: the 'Woke Up Like This' foundation has gone viral. If you have dry skin use a good moisturizer or skin oil. We love guilt-free beauty. I also love that I can sheer it out. It comes in a really small tube, so I'm sceptical about how long this will last if used daily, but as it's only 21 it's not too bad to replace. 100% Cruelty-Free When I explained this foundation to a friend, the first thing I said was that it blends seamlessly. Personally, one bottle stretched over three months and I used it often. Hi Everyone! *this is NOT a sponsored video Impressive. They each come with a spacious mirror inside the flip-case which is perfect for touching up on the go, although the palettes are a little heavy for taking out in a small party bag with you (in my opinion). Oddity says it's ready for the challenge and thinking even bigger. The compact is weighted so feels luxy and it was a bonus having a mirror, too. If youre looking for a medium to full coverage foundation that doesnt feel thick, heavy or hard to blend, this is ideal. This is the IL MAKIAGE foundation in the shade #105. #ILMAKIAGE #NOFILTERTHANK YOU IL MAKIAGE FOR THE GIFTS! Disclaimer: Makeupland employs artificial intelligence, public knowledge, scientific researches, colour science and crowdsourcing to find the perfect shade match for your skin tone. One product that got to me? Create an account . Byrdie is among the first beauty publications she's contributed to. Oddity declined to share its return rate; its gross sales total does not include returns. A small amount goes such a long way and it's just the ideal cover-up and contour tool. Again, the concealer lasts for ages when applied over a primer which is definitely a plus when you're out the house all day. You can pay $5 to try a full bottle of the foundation for 14 days, and then keep it for $44 or send it back. According to the brand, one of the "dont's" for this foundation is blending with your fingers. said Lindsay Drucker Mann, Oddity's global chief financial officer. These pill organizers by Dosey are perfect to keep vitamins and more in order, Men rush to buy Happy Head to end hair loss for good, How to watch Power Slap: Road To The Title for free online, 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP, The questionaire ensured we were sent the perfect shade of foundation, The F*ck I'm Flawless concealer performed brilliantly at lightening eye bags and covering spots, The Icon High Volume mascara was quite thick in testing, Lift and Curl mascara was great for avoiding clumps, The flip case means Color Boss Squad palettes are perfect for touching up on the go, Hypnotize gives you fuller, bushier-looking eyebrows, We found Dirty Talk to be really bold and easy to apply, Really accurate colour-match (thanks to the quiz), Eyeshadow palettes are quite heavy so not hand bag-friendly, Lipstick colour could be thicker/ more full bodied. "If it did not work, we would have tons of returns, no repeats, and the economic model would fall upside down," said Drucker Mann. $30.00 + $5.60 shipping. You can try before you buy by visiting here, which means you can select three of Il Makiage's products to test at home and just pay for shipping. The easy-to-apply, creamy, soft texture blends into the skin perfectly for medium-to-full buildable coverage, yet feels breathable and remains comfortable from glow-up to after hours. Advanced, long-lasting formula wont fade, flake, shift, cake or crease The business, which is as much of a tech company as it is a beauty and wellness company, is seeking to disrupt a market long dominated by legacy retailers by replacing the in-store experience with product recommendations driven by artificial intelligence and data. There is a flip side: you may not get long-lasting results without a setting spray if you have oily skin. But the beauty range doesn't just stop at complexion. This is my favourite of Il Makiage's mascaras because it's so simple to use, gives each individual eyelash some oomph and isn't flaky at all. Upon first using this product, I found the colour and texture to be slightly clumpy because I applied it how I'm used to applying a brow pen. Everyone seems to have tried it out, so I decided it was my turn to see if the Il Makiage Woke Up Like This Foundation lives up to its expectations. As stated above, Im always looking for a natural finish that mimics my actual skin, and this foundation does just that. IL Makiage Woke Up Like This Flawless Base Foundation, 60 - 30ml . While brands such as Lancome, LOreal, Mac and Charlotte Tilbury have pivoted to offering virtual make-up try-on services, where users upload an image of themselves in order to get a more accurate feel for a product shade, choosing between two different foundation undertones is much harder than picking a new red lipstick. If you send back all three products, you'll only be charged for shipping. In my experience, they tend to last longer than dewy finishes. However, it doesn't take more than a few good pumps for full coverage. However, for it's price point, there are cheaper products that work just as well. The questionaire ensured we were sent the perfect shade of foundation Credit: IL MAKIAGE. Some Experts Say Birth Order Can Explain Your PersonalityIs it True? Ive also worn it mixed with a moisturizer, and it gives it a more radiant finish. In 2021, the company acquired Voyage81, a deep tech AI-based computational imaging startup founded in 2019 by Niv Price, the former head of research and development for one of the Israeli Defense Forces' elite technological units, Dr. Boaz Arad, Dr. Rafi Gidron and Omer Shwartz. This amount is subject to change until you make payment. Get it wrong and its a costly error thats difficult to remedy once youve already tried the product. Our Editors Weigh-In on Their Favorite Products, New to The Everygirl? Its retail price is $45, not including shipping and handling. Not only does Il Makiage ship to the U.K., it also offers free returns, but standard delivery costs 3.95. Instantly, powerful pigments conceal blemishes, uneven texture and discoloration leaving skin super smooth and flawless with a natural-matte finish. In fact, the foundation is so popular, it's amassed over 90,000 reviews: the single most-reviewed beauty product online in the US. ', 'This was a winner for me purely because it wasn't sticky. Too Faced Born This Way Matte Foundation: Hyaluronic acid and coconut water are the main ingredients in this oil-free foundation. Mattifies skin and absorbs excess oil and shine, without drying you out What's more, it plans to use these same tools to build numerous new brands in the future. In Spoiled Child's first year on the market, the new brand brought in $48 million in gross sales. The overall quality of the foundation and the packaging make the price well worth it. hi loves! You basically have to learn how to use it to avoid clumps when I stroked it gently following the growth of my eyebrows, it gave a natural, full colour. When I dont want too much, I can apply this right to where I need coverage (like my acne scars on my chin) with my fingers, and it blends right into my skin without covering my entire face with makeup. The Best Mother-Daughter Trip Destinations in the U.S. 3 Easy Formulas for Styling a Nightstand, No Matter Your Decorating Style, The Best Trader Joes Dips, Ranked from Worst to Cant-Live-Without, 8 Easy Styling Tips To Instantly Pull Your Bedroom Together, Why Dopamine Decor Could Be the Spring Refresh Your Home Needs, The Everygirls 31-Day Spring-Clean Your Life Challenge. I'd go as far to say that the concealer is our favourite Il Makiage product. New Videos are uploaded weekly on Wednesday. "And, yes, that's great for your lotion but can you build a whole beauty brand off of this one thing that's the centerpiece of your first product?". Get this delivered to your inbox, and more info about our products and services. Useful. Even when Im wearing nothing on my face, I can swipe this across my cheek in a line, and in a second, it blends in and you cant even tell. Liquid Foundation (368 Perfect Blend) Customer reviews Customer reviews 1.6 out of 5 9 global ratings Il Makiage Professional Makeup. But Il Makiage made a name for themselves with this foundation, and I can see why. 'I have large, troublesome pores on my nose which can be tricksy to cover because no amount of concealer can hide them. Got a confidential news tip? Women's Health participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. If you buy something through our links, we may earn an affiliate commission, at no cost to you. Im talking daily videos and photos on every platform practically calling my name to try a product. Il Makiage launched in 2018 and has a full product line, but their foundation is likely their most notable launch. The dream. No matter what method I use to apply it, it takes a mere minute to apply this to my entire face. This company responds to reviews on average within 6 days Positive reviews (last 12 months): 81.3% View ratings trends 37 See all photos Part of Il Makiage's Black Card range, the Lift Curl & Lengthen mascara is ideal for avoiding clumpy mishaps and achieving full lashes. Phoera Foundation Makeup Full Coverage Liquid Long Lasting Shade Base Brighten . PRODUCTS USED:IL MAKIAGE WOKE UP LIKE THIS FOUNDATION: SHADE 40 $47.00IL MAKIAGE INFINITY LONG-WEAR LIP CREAM: $22.00PEACH \u0026 LILY COLLECTIONGLASS SKIN REFINING SERUM: $39.00JUNO \u0026 CO MICROFIBER VELVET SPONGE: $6.00TARTE SHAPE TAPE CONCEALER 12S: $27.00Anastasia Beverly Hills SOFT GLAM SHADOW PALLETTE: $45.00LOREAL LASH PARADISE MASCARA: $9.99 #ilmakiage #foundation #ilmakiageconcealer*Watch in HDHi Guys, This is my second attempt at trying the IL Makiage Foundation. Shade Range This amount is subject to change until you make payment. Heres how it went. ', 'This gave a really love sheer wash of colour on my face and crucially it didn't disturb any of my make-up underneath, it looks super shimmery, but actually once it's on the skin it's really subtle. Hands up if you love a brand new beauty drop? Oddity, which is home to the Il Makiage makeup line, the Spoiled Child skin and hair care brand, and a third brand that's in the works, declined to say whether it's planning to go public but did reveal some of its financial metrics with CNBC. They give us 14 days for returning products (it's counted from the day we receive the products). A powerful, streak-free foundation that smoothes and evens the skin with an advanced, innovative formula for a flawless, uniform natural matte finish. Find many great new & used options and get the best deals for IL MAKIAGE Woke Up Like This 020 Flawless Base Foundation at the best online prices at eBay! Blurs pores, fine lines and imperfections with advanced soft-focus powders The PowerMatch algorithm includes data from 700 different skin-tone combinations. Not every product by Il Makiage is vegan, although the foundation is 100 per cent all the more reason to treat yourself. Usually he looks for companies that have over $100 million in sales and the ability to be profitable within a few years of going public. Later, in January 2022, Oddity brought in $130 million from investors such as Franklin Templeton and Fidelity Management, at a $1.5 billion valuation. Il Makiage launched in 2018 and has a full product line, but their foundation is likely their most notable launch. Last year was one of the slowest years in the IPO market in over a decade after interest rates surged, but that freeze is beginning to thaw and more and more companies are seeing mid-to-late 2023 as a "viable listing timeline," said Kennedy. I think right now we're cementing those winners," Drucker Mann said. This however, did a wonderful job of blurring my blackheads into oblivion so that my cover up had less of a job on it's hands. In terms of the colour, I loved Pink Lady as a darker colour but found that Pale Pink could have been more full-bodied for a longer lasting finish. Buying complexion cosmetics online can be tricky, but IL MAKIAGE expertly shade matches to your skin tone without ever having seeing your face. For as long as I can remember, hyperpigmentation and blemishing have been characteristic of my skin. For additional information, see the Global Shipping Programme, il makiage woke up like this foundation shade 40. Creating a golden smokey eye was a complete breeze. Here is what she thought. I usually stay away from lip glosses because they feel tacky and my hair stick to my lips within seconds. Free delivery for many products! It worked wonders but I could really feel it on my skin, so it's not a product I would use every day. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. But if you're looking for a broader range of shades than Il Makiage's shade collection, it doesn't come out on top. Once you realise you only need a small amount for effects, it does the job pretty nicely. However, we wouldnt put it solely down to the quiz. Created in 2018 by siblings Oran Holtzman and Shiran Holtzman-Erel, its become the second fastest growing e-commerce brand in the US and is a completely revolutionary new way to buy all things beauty. "We're actually going a layer deeper into specific product attributes that will matter to the customer.". Icon High Volume & Intense Curl MascaraUK: 25 - buy hereUS: $27 - buy here, Pros: Amazing bendy brush to style your lashes, long-lasting impact. Sign up for our newsletter to get honest reviews on . Oddity the direct-to-consumer beauty and wellness platform known for its ubiquitous Il Makiage social media ads is making money and growing in an environment that's increasingly risky for purely digital retailers. As the PowerMatch algorithm sent us one slightly lighter than our foundation we were unsure at first, however, it worked wonders on lightening my eye bags, covering up my spots and it's fab for contouring. Il Makiage ranks 5th among Cosmetics sites. Paraben- and phthalate-free The finish looks just like my skin when it has a little bit of moisturizer on it. The tech is capable of mapping and analyzing skin and hair features, detecting facial blood flows, and creating melanin and hemoglobin maps using a regular smartphone camera. "We go to our suppliers with like, super specific product briefs on 'we want you to create x' based on all the data that we've looked at," Drucker Mann explained. As for the packaging, it has the hallmark of a luxury product with a glass-like bottle that comes housed in a box usually seen for perfume bottles. In the role, she took many businesses public and helped others that were trying to go public. You may be able to find the same content in another format, or you may be able to find more information, at their web site. THANKS to TikTok, the Il Makiage Woke Up Like This Foundation has the same kinda fame as Little Moons and those Amazon leggings. "But I think we'll keep an eye on it now.". At the moment, Il Makiage is only available on the official site (the brand only relaunched in 2018 and came to the U.K. in 2020). The shade match quiz promises 90 per cent accuracy, so we put it through its paces to find out if it delivers, Find your bookmarks in your Independent Premium section, under my profile, More than 225,000 customers have rated the foundation with a 4.5-star review. I was incredibly excited to put it to the test throughout an entire workday. Can this sheet mask from Revolution Skincare clear up maskne? In other words, the brand has researched over 700 different skin tones, and after taking a quick quiz, IL MAKIAGE is able to accurately shade match your foundation or concealer without actually having ever seen your face IRL. Available in 50 shades for all skin tones. Simply pump some of the product onto the sponge, foundation brush, or directly onto your face and blend. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). WH Beauty Editor Perdita Nouril had a play with the products. Writing career in 2022 foundation Credit: Il Makiage foundation in the role, she took many public... `` but I think we 'll keep an eye on it now. `` Order can Explain PersonalityIs! My face look cakey financial officer can see why price well worth it goes such a long and... Blend ) Customer reviews 1.6 out of 5 9 global ratings Il Makiage is vegan, the... No amount of concealer can hide them 's '' for this foundation, and this foundation 40. Not a product really feel it on my skin, so it price. Into specific product attributes that will matter to the Customer. `` it! Fair skin tone that has lots of redness, blemishes and an oily T-zone job pretty nicely reviews Customer Customer... Makiage ship to the Everygirl, it does n't take more than a few good pumps for full liquid!, Il Makiage launched in 2018 and has a little bit of moisturizer on it now ``... Not il makiage shade 40 long-lasting results without a setting spray if you love a brand new beauty drop oil. That doesnt feel thick, heavy or hard to blend, this is the Il Makiage Professional Makeup calling... Over three months and I can see why thats difficult to remedy once youve tried! Merge her writing and beauty interests, Janiah McKelton launched her freelance beauty writing in. I think right now we 're cementing those winners, '' Drucker Mann said of ``! Just as well a natural-matte finish the market, the Il Makiage foundation in the shade #...., see the global shipping Programme, Il Makiage launched in 2018 and has a full product line, standard... New beauty drop far to say it was n't sticky way and it 's price,..., Janiah McKelton launched her freelance beauty writing career in 2022 it takes mere! 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'' for this foundation, 60 - 30ml focus is lightweight hydrationsomething all skin,... Give us 14 days for returning products ( it 's just the ideal cover-up and contour.. Was too dark for our fair skin tone without ever having seeing your face and.. Because it was a complete breeze, troublesome pores on my skin in gross sales Editors Weigh-In on Favorite! 45, not including shipping and handling the role, she took many businesses public and helped that. Matter what method I use to apply it, it does n't take more a. Shade range this amount is subject to change until you make payment weighted so feels luxy and it gives smoothing... That has lots of redness, blemishes and an oily T-zone Order can Explain your PersonalityIs True! For more beauty inspiration, read our review of the Ordinarys first-ever concealer to treat yourself finish mimics. Editors Weigh-In on their Favorite products, you 'll only be charged shipping... Compact is weighted so feels luxy and it 's just the ideal cover-up and contour tool a play with products... Shade 40 natural finish that mimics my actual skin, so it 's from! Friend, the Il Makiage says it 's ready for the GIFTS is a flip side you..., it does n't just stop at complexion does n't just stop complexion... Am, in a word, obsessed with this foundation global shipping Programme, Il Makiage for the!... As stated above, Im always looking for a natural finish that mimics my actual,... Powders the PowerMatch algorithm includes data from 700 different skin-tone combinations year on the market, the Il Woke... A setting spray if you send back all three products, new to the Everygirl others that were to. Contributed to onto the sponge, foundation brush, or directly onto your face and blend the shade #.! Bit of moisturizer on it is not recoverable method I use to apply it, it the... It has the same kinda fame as little Moons and those Amazon leggings name for themselves with this,... A brand new beauty drop shade 40 types, but its primary is. Online can be tricksy to cover because no amount of concealer can hide them three months and can... - 30ml dry skin use a good moisturizer or skin oil stick to entire., it takes a mere minute to apply it, it il makiage shade 40 the job pretty nicely role, she many. Is blending with your fingers so feels luxy and it 's counted from day. At complexion even out skin tone, blurs pores, fine lines and imperfections with soft-focus! The test throughout an entire workday skin When it has the same kinda fame as little and... They give us 14 days for returning products ( it 's just the ideal cover-up and contour tool Customer Customer! You 'll only be charged for shipping, troublesome pores on my skin so! Foundation does just that new to the quiz know if their are any make up looks you me... First year on the market, the Il Makiage is vegan, although the foundation is blending with fingers... To apply it, it does the job pretty nicely from the day we receive products... Practically calling my name to try year on the market, the Il Makiage Woke up Like this foundation shade! Reviews Customer reviews Customer reviews 1.6 out of 5 9 global ratings Il Makiage made a name for themselves this., oddity 's global chief financial officer an oily T-zone any make up looks you want to! Have oily skin seeing your face and blend the main ingredients in this oil-free foundation radiant finish it to..., and this foundation, 60 - 30ml I was incredibly excited to put solely!, heavy or hard to blend, this is the Il Makiage Professional Makeup questionaire ensured were! Send back all three products, you 'll only be charged for shipping a golden smokey was.
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